Following up the release of their latest single “The Tide” last Wednesday (1/31), UK Pop group Pale Waves has just released the companion music video for the single. Celebrating the momentous past few months, the video highlights clips from their 2017 headlining North American Tour. This video is incredibly important in terms of the single– “The Tide” has a history of being the first song Pale Waves ever wrote together; long before they were discovered by the taste-makers at Dirty Hit Records. Having the single’s video celebrate their tour– which mind you, while boasting multiple sold-out dates at the time, they only had two singles out– turns the release into a reflection on how far they’ve come especially in the last year. In a rise that can only be described as absolutely explosive, since the band’s release of “There’s a Honey” in the summer of 2017, the band graced the covers of NME, DORK and DIY, Nylon, Stereogum, The Fader, Marie Claire, as well as V-Magazine in addition to acclaim from Billboard and honours such as BBC’s Sound of 2018 Longlist, VEVO DSCVR’s “Artist To Watch in 2018,” Marie Claire’s “8 Rising Musicians” list and the DIY “Class of 2018.
In less than a year the band has produced quite the buzz, with a very real potential for the band’s projection to lead them to being one of the biggest groups in the world.
“The Tide” directly follows the success of singles such as “My Obsession” and “New Years Eve“, and all three singles can be found on their soon to be released debut EP All The Things I Never Said, which also features a yet-to-be-released track entitled “Heavenly“. The EP is available for preorder on Dirty Hit’s site (on transparent red vinyl!), and the band will be back in North America supporting the EP’s release in March and April. Speaking from experience, Pale Waves puts on an amazing show with a gloomy synth appeal and charismatic presence that fills venues such as Madison Square Garden and Mercury Lounge alike with sparkling 80’s appeal. Watch the video for “The Tide” below, and catch Pale Waves when they make it to a venue near you this spring.
Last modified: February 7, 2018